Environmental impact of the fashion industry

Did you know that the fashion industry is the second most polluting industry in the world? And one of the largest water consumers on earth? Often we don't really know how the clothes we wear on our skin every day are made. How much water, how much energy, and which chemicals and other materials are actually used in the production of our clothing? And what does that have to do with pollution, climate change and plastic waste?


We all know that the world is facing extreme drinking water shortages - over a billion people have no access to clean water. Water scarcity and water pollution are the most important environmental aspects of the world's population. The fashion industry is the second largest water consumer and water polluter. Because the processing of raw materials and the production of clothing consumes extremely valuable H2O.


The manufacture of textiles is extremely water-intensive. For example, almost 4,000 liters of water are required to produce jeans. If you look at the fact that around 5 billion jeans are produced annually worldwide, the numbers are surprising: for that alone Jeans market  to cover 4 trillion liters of water are consumed annually.

environmental pollution

A huge part of the worldwide industrial water pollution results from the treatment and dyeing of textiles. China is particularly affected - With a share of over 24% in the global textile market, China is the largest textile producer in the world. The effects can be seen, among other things, in water pollution in China: in China alone, the textile industry produces more than 3 billion tons of waste water pollution every year. And 70% of the rivers, lakes and water reservoirs there are contaminated. This pollution has an enormous negative impact on our earth.

Climate change

Production output
The production processes in textile manufacturing will emit CO2 and other greenhouse gases that pollute our atmosphere and contribute to climate change. For example, a long-sleeved white t-shirt will cause about 11 KG of CO2 emissions in the course of its life. The production contributes 28% to the climate impact, the used phase to 31%, cotton cultivation 12%, the representation of the wage shirt in the mail order catalog 14%. The remaining 15% is divided between transport, packaging and the subsequent disposal of the applied shirt. It is not just cotton, leather and other raw materials that are grown in industrial agriculture that generate an enormous carbon footprint. Polyester, nylon and other petroleum-based materials also emit harmful compounds (VOCs) and nitrous oxide, a greenhouse gas that is almost 300 times stronger than CO2.

Emission through transportation

Many processes in textile production have an enormous impact on the environment. The cultivation and production of raw fibers and textile finishing exacerbate the global effects of climate change.

90% of the clothing bought in Germany was produced abroad. CO2 emissions are increased in the fashion industry through long transport routes. Before our T-shirt is on display at the local retailer, it has already covered 30,000 kilometers. In addition, online retailers add that every fourth item of clothing is now ordered online. 50 percent of these will be returned - and 70 percent for women's clothing.

Alternatives to fast fashion consumption

Fashion trashed

How many pieces of clothing do you buy each year? On average, every German buys between 40 and 70 pieces of clothing per year. The large fast fashion chains now offer 24 collections per year - cool, new trends cheap and fast. This approach has fundamentally changed our relationship with fashion: On average, we own 118 items of clothing, of which just under 35%  never or almost never worn. - Overflowing wardrobes with a lot of old trash are the result - and is egg  Circuit from which it is difficult to get out. Quickly bought, dressed, taken a photo and sent away or sent back - this is the usual way of dealing with fashion. How can you quickly and easily consume new clothes without stuffing your closet? Because just by manufacturing, transporting goods and using - washing, drying and ironing - clothing, more than 850 million tons of CO2 emissions are caused every year.

Not so great fabrics

Did you know that the majority of fast fashion fashion is made from oil? 60 percent of our clothing contains polyester, it is the fuel for fast fashion.


Polyester is made from non-renewable petroleum and CO2 emissions for polyester are almost three times as high as for cotton. The manufacturers emit over five tons of CO2 for every ton of polyester.


And our oceans suffer: synthetic microfibers dissolve in the washing machine and end up in rivers and seas. With a single 6 kg wash load from Synthetic materials  up to 700,000 microfibers can be released into the environment.


In addition, polyester takes up to 200 years to biodegrade, releasing chemicals such as formaldehyde, heavy metals and other toxins into the environment. Add to that that the cheap synthetic mixed fibers  are often unsuitable for resale because of their poor quality. That means we get stuck with a mountain of clothes that nobody wants to wear anymore, because the latest trend is online again.

But how can you enjoy fashion cheaply, quickly and sustainably?

With RE-NT  we try to offer an alternative to fast fashion consumption. Because instead of impulsively buying new clothes, you can rent sustainable and high-quality fashion here quickly and easily.

Because we love you and our earth.